Casio Men's Analog Watch - MTP-V005D-7BUDF

Casio Men's Analog Watch - MTP-V005D-7BUDF

This product shattered the idea that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world's toughest watch. Using a triple protection design for parts, module and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shocks. Its practicality was immediately recognized, and its unique appearance, which embodied its functionality, became hugely popular, leading to explosive sales in the early 1990s. The G-SHOCK soon adopted several new sensor, solar-powered radio (described below) and new materials for increased durability.